Hi there!
Since you’ve come this far, it seems to me that maybe you want to know a little more about me…
Who’s this guy?
¡Hola!
My name is Nefi Florián, I’m an interactive (UI/UX) designer and digital enthusiast based in Santo Domingo, DR.
Ever since I was a child, I have always been passionate about designing new stuff and understanding everything about the technology around me.
Background
So, after trying a few things —a story for another day— I decided to study Graphic Design, perhaps as the only way —at that time— to try to connect what I had always liked —technology and the digital world— with what I’ve always been passionate about —design—.
Career + Work Experience
Before finishing Design School, I was hired to work in one of the largest media companies in the DR as a Web Designer. Then, I worked my entire professional life in agencies as a Graphic Designer, Art Director, Project Manager and later as an Interactive Designer and in this role I discovered how much I enjoy UI/UX.
I have been working on designing digital experiences for more than 10 years.
Through these years, I have had the honor of being part of and leading projects and digital teams in design and development of UI/UX for Websites, Mobile Apps and Design Systems for great brands; helping companies and people have a better and stronger digital presence.
A brief summary
of my short career
2021 - NOW
Lead UI/UX Designer at FirstBlood
For more than a year I worked closely with the product and development teams to maintain and develop one of the most competitive gaming platforms, creating and designing new features, understanding user needs and creating new experiences to make the product more user-friendly.
2021
Senior UI/UX Designer at Digital Silk
As a Senior User Experience Designer I had the opportunity to work and design websites for different brands and companies.
2019 - 2021
UX Design Instructor at CHAVÓN
At Chavón, La Escuela de Diseño I teach about User Interface and User Experience design. In each cycle, I seek that my students learn the necessary techniques to be up to date in the knowledge of Information Architecture, wireframing, design and strategies to create better digital products.
2018 - NOW
Freelance UI/UX Designer
After leaving my position as Digital Director on the agency, I have been working on designing digital products, design systems, digital strategies and being a consultant for different companies, people and brands locally and internationally -remotely-.
2018 - 2015
Digital Director at Capital
In this role, for almost 4 years, I was on charge of the digital division —specifically the UI/UX Design, Development, Data Analytics, Social and Digital Media teams—. I worked helping clients improve the digital environment of their brands, designing digital products and user experience for mobile and web applications.
2015 - 2013
Digital Project Manager at Capital
For more than a year, I worked hand in hand with the digital development team and the clients, creating the process necessary to obtain good results in the delivery of digital products.
2013 - 2009
Art Director / Digital Designer at Capital
I was in charge of designing web and social applications for clients and local brands. During this time I created products to create empathy between users and the new digital brands and also introduce new products and brands in the "digital world".
2009 - 2006
Graphic Designer / Art Director at Grey
As part of the creativity and design team, my job was to design the graphic pieces for advertising campaigns. I am honored to have worked with such important global brands as Heineken and many others.
2006 - 2005
Web Designer at Listín Diario
This was my very first position working in design. I worked in the digital department designing the user interface for the digital version of the newspaper. During this time I also implemented the design of a content manager system to update the news.
“This guy has more skills than Batman’s belt”
Maybe I’m not a superhero, but I definitely have some powers…